News

Issue #1 June 2014

 SaloomWorkbench

What is Quality Chair Construction?

Chair construction can be a little tricky, just ask any manufacturer. However identifying the telltale signs of quality chair construction can be nearly impossible for a consumer who is faced with a huge selection of chairs made in various methods from places all over the globe. That being said, with a quick inspection and the right information from the sales staff, the consumer can be prepared to make the decision that fits their needs. Keep these quality features in mind the next time you are comparing chairs from different vendors and want to know how they stack up against each other.

Saloom Flips the Chair Business Upside-Down

This may sound counterproductive as most consumers will never find the need to turn their dining chairs upside down during normal use. However, by flipping the chair over in the showroom additional quality information can be gained. Count the number of screws you see that are set into the frame of the chair, (legs, stretchers, sides of seats). There will be four screws that fasten the seat to the frame, any more than that should be a red flag. Why’s that? Because screws create problems in chair frames. They apply pressure and stress in the places they are driven into. This can cause chairs to split and crack over time. Good woodworkers know how to make their pieces fit together perfectly and don’t need to screw one piece to another. Screws also have the potential of backing out and creating a weak joint that requires constant re-tightening. The photo below illustrates the ideal under chair construction where only a minimal number of s

crews are used to hold the seat in place and all other frame construction is done with advanced methods like mortise and tenon joints and corner block construction.

IMG 1327     IMG 1329

                                       Mortise and Tenon Joint                                                                        Corner Blocks

Mortise and tenon joint construction is a time honored and proven method of creating strong, long lasting joints in chairs and other pieces of furniture. Saloom chairs are built by applying an adhesive and pressing a strong tenon into an opening (mortise). Our corner blocks are seated on precisely measured grooves on the inner chair frame and reinforce the overall strength of the chair without adding unnecessary screws or fasteners. When a chair of high quality construction is flipped upside down it should look something like this:

chairconstruction2

Please note that there are 4 pilot holes (one on each corner block) shown here that will contain a screw once the seat is installed on the chair. Additionally notice the thickness of the frame components. Saloom uses components much larger than industry average to create a substantial look and feel to the chairs and to create a better balanced, stronger piece of furniture. As you can see, quite a lot of information is hiding right under the seat!

Next time you’re in a showroom and not sure exactly what the major differences are between the chairs you’re looking at, utilize these tips. With a brief inspection you can uncover a lot more information that will strengthen your decision making process. For more product information please visit our website at www.saloom.com

HIGH POINT, N.C., March 28, 2011 – Saloom Furniture Company, a Massachusetts-based manufacturer of American-made dining furniture, will showcase an array of new products during this week's High Point Furniture Market.

The pieces that Saloom will highlight include six modern maple buffets, two transitional buffets available in maple and cherry and one country-style maple buffet. The 50-inch and 60-inch buffets feature premium grade domestic veneers and solids, European hinges, and mortice and tenon box construction.

WINCHENDON, Mass., Nov. 15, 2010 – Saloom Furniture Company, a leading manufacturer of American-made dining furniture, has developed an Environmental Mission Statement to make consumers who are interested in buying “green” products aware of the company's policies and practices.

“Our green efforts focus on some of the most difficult issues in our industry, including reducing the oil used for heating our factory and reducing our volatile organic compounds (VOC) from our finishing operations,” Peter Saloom, the company's president, said. “It's a very challenging, never-ending process.”

Saloom Furniture showcased four of its dining furniture lines during October 2010's High Point Market showcase in North Carolina. Here are just some of the photos that were taken during the event. More are posted on our Facebook page!

HIGH POINT, N.C., Oct. 8, 2010 – New England-based Saloom Furniture Company will showcase four of its dining furniture collections during next week's High Point Furniture Market, a six-day trade event that attracts more than 85,000 exhibitors and buyers throughout the world.

Saloom Furniture will be promoting its unique values and new pricing programs during the event. Among the strengths Saloom will be showcasing: American-made solid wood furnishings, high quality craftsmanship, custom pieces and fast delivery.

WINCHENDON, Mass., Sept. 16, 2010 – Saloom Furniture's newest collection of modern dining furniture, “Skyline,” is now modern dining furnitureavailable for consumers seeking simple, strong and sculptural solid wood pieces scaled for city spaces.

The line offers a rare position in the contemporary dining furniture market. Saloom has incorporated the influence of years of traditional craftsmanship into the original designs, with solid maple tops and bases and mortice and tenon joint construction. The sets also feature ergonomically shaped seven-layer plyshell chairs that offer “flex” when you sit in them for added comfort.

WINCHENDON, Mass., June 28, 2010 - Saloom Furniture Company, a leading manufacturer of American-made dining room furniture, has enhanced its presence on popular social networks to better reach current and potential customers.

The company is now active on Twitter and Facebook, which have more than 500 million users combined worldwide. Saloom has recently stepped up its online marketing efforts by having its website redesigned and launching a new one last month for its new contemporary furniture line, Peter Francis.

"Incorporating social media into our marketing mix is an extension of our focus on getting our message in front of the end consumer," Becki Gould, Saloom's marketing director, said. "We recognize that technology has changed the way people shop for furniture and you have to go where the consumers are."

She said it's one more way for Saloom to get the word out about its modern, transitional and country dining room furniture, which is distributed throughout the United States and parts of Canada. The vast majority of consumers turn to the Internet when they're considering making a purchase.

"These sites are very popular as a source of information when someone is doing research on the Internet before their purchase," Gould said. "We want them to know everything about Saloom Furniture and what makes us different, and Facebook and Twitter provide a great forum for this information."

Saloom's Twitter profile is located at www.twitter.com/saloomfurniture, and its Facebook page is at www.facebook.com/saloomfurniture.

About Saloom Furniture Company

Saloom Furniture Company is a premier manufacturer of dining room furniture suitable for a wide variety of purposes. Styles include contemporary, transitional and country. Founded in 1982, Saloom Furniture has grown from a basement location to two factories with 100,000 square feet of manufacturing space in north central Massachusetts. The largest employer in Winchendon, Mass., Saloom's American-made furniture is available at locations throughout the United States and Canada. For more information, visit www.saloom.com.

 

Saloom Furniture Company today launched a website that will showcase its new contemporary line, called Peter Francis, which combines modern design with traditional-style craftsmanship.

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WINCHENDON, Mass., May 13, 2010 – Saloom Furniture Company today launched a website that will showcase its new contemporary line, called Peter Francis, which combines modern design with traditional-style craftsmanship.

American Modern FurnitureDanconia Media, a New Hampshire-based marketing and design firm, built the site, located at www.peterfrancisdesign.com, on a tight schedule so it could be launched in time for the International Contemporary Furniture Fair in New York City, which kicks off Saturday and ends Tuesday. Saloom Furniture will be at the event exhibiting Peter Francis and another new modern furniture line, Skyline.

The site was designed using an open-source and highly user-friendly content management system (CMS) that will make future updates simple. Danconia also designed Saloom Furniture's main site – located at www.saloom.com – and built the new site in a way that it can be expanded in the near future.

Peter Saloom, who founded Saloom Furniture 28 years ago, said he sought to make the Peter Francis line different from other contemporary furniture available on the market. The line will feature nine dining table designs, seven chairs and two buffets. Retail prices will begin at $3,000 for a five-piece set.

“I designed the Peter Francis line with aggressive geometry, but without the hardness and gloss I so often see in modern furnishings,” Saloom said. “I chose to use the best materials, solid maple and time-honored woodworking techniques – like precision miter joints reinforced with cherry splines – and strove to make each piece truly functional.”

Becki Gould, Saloom Furniture's marketing director, said the line is aimed at consumers who crave “authenticity” and that “there is a real appreciation for the craftsmanship and materials behind the line.” Saloom Furniture has managed to “reach a whole new audience of retailers and consumers, she said, thanks to the “combination of fresh modern design” and “traditional woodworking.”

The Skyline collection is also designed for contemporary enthusiasts, but is scaled for city environments. Retailing below $2,000, Skyline includes five dining tables, four chairs and one serving piece. The collection will be available for purchase in August.

About Saloom Furniture Company

Saloom Furniture Company is a premier manufacturer of dining room furniture suitable for a wide variety of purposes. Styles include contemporary, transitional and country. Founded in 1982, Saloom Furniture has grown from a basement location to two factories with 100,000 square feet of manufacturing space in north central Massachusetts. The largest employer in Winchendon, Mass., Saloom's American-made furniture is available at locations throughout the United States and Canada. For more information, visit www.saloom.com.

About Danconia Media

Danconia Media is a full-service web design and marketing firm that takes a unique approach to both online and traditional campaigns. Specialties include web development, search engine optimization (SEO), search engine marketing (SEM), Internet marketing, social media marketing, direct mail, graphic design, logo design, corporate business card design, trade show display design, email marketing and copywriting. For more information, call (603) 529-8175 or visit www.danconia.com.

 

Saloom Furniture Company will introduce two new collections of modern American-made dining furniture - called Peter Francis and Skyline - during the International Contemporary Furniture Fair in New York City from May 15-18.