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WINCHENDON, Mass., Sept. 16, 2010 – Saloom Furniture's newest collection of modern dining furniture, “Skyline,” is now modern dining furnitureavailable for consumers seeking simple, strong and sculptural solid wood pieces scaled for city spaces.

The line offers a rare position in the contemporary dining furniture market. Saloom has incorporated the influence of years of traditional craftsmanship into the original designs, with solid maple tops and bases and mortice and tenon joint construction. The sets also feature ergonomically shaped seven-layer plyshell chairs that offer “flex” when you sit in them for added comfort.

Read more: Saloom Furniture Unveils New Modern Furniture Line for City Spaces

WINCHENDON, Mass., June 28, 2010 - Saloom Furniture Company, a leading manufacturer of American-made dining room furniture, has enhanced its presence on popular social networks to better reach current and potential customers.

The company is now active on Twitter and Facebook, which have more than 500 million users combined worldwide. Saloom has recently stepped up its online marketing efforts by having its website redesigned and launching a new one last month for its new contemporary furniture line, Peter Francis.

"Incorporating social media into our marketing mix is an extension of our focus on getting our message in front of the end consumer," Becki Gould, Saloom's marketing director, said. "We recognize that technology has changed the way people shop for furniture and you have to go where the consumers are."

She said it's one more way for Saloom to get the word out about its modern, transitional and country dining room furniture, which is distributed throughout the United States and parts of Canada. The vast majority of consumers turn to the Internet when they're considering making a purchase.

"These sites are very popular as a source of information when someone is doing research on the Internet before their purchase," Gould said. "We want them to know everything about Saloom Furniture and what makes us different, and Facebook and Twitter provide a great forum for this information."

Saloom's Twitter profile is located at www.twitter.com/saloomfurniture, and its Facebook page is at www.facebook.com/saloomfurniture.

About Saloom Furniture Company

Saloom Furniture Company is a premier manufacturer of dining room furniture suitable for a wide variety of purposes. Styles include contemporary, transitional and country. Founded in 1982, Saloom Furniture has grown from a basement location to two factories with 100,000 square feet of manufacturing space in north central Massachusetts. The largest employer in Winchendon, Mass., Saloom's American-made furniture is available at locations throughout the United States and Canada. For more information, visit www.saloom.com.

 

Saloom Furniture Company today launched a website that will showcase its new contemporary line, called Peter Francis, which combines modern design with traditional-style craftsmanship.

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WINCHENDON, Mass., May 13, 2010 – Saloom Furniture Company today launched a website that will showcase its new contemporary line, called Peter Francis, which combines modern design with traditional-style craftsmanship.

American Modern FurnitureDanconia Media, a New Hampshire-based marketing and design firm, built the site, located at www.peterfrancisdesign.com, on a tight schedule so it could be launched in time for the International Contemporary Furniture Fair in New York City, which kicks off Saturday and ends Tuesday. Saloom Furniture will be at the event exhibiting Peter Francis and another new modern furniture line, Skyline.

The site was designed using an open-source and highly user-friendly content management system (CMS) that will make future updates simple. Danconia also designed Saloom Furniture's main site – located at www.saloom.com – and built the new site in a way that it can be expanded in the near future.

Peter Saloom, who founded Saloom Furniture 28 years ago, said he sought to make the Peter Francis line different from other contemporary furniture available on the market. The line will feature nine dining table designs, seven chairs and two buffets. Retail prices will begin at $3,000 for a five-piece set.

“I designed the Peter Francis line with aggressive geometry, but without the hardness and gloss I so often see in modern furnishings,” Saloom said. “I chose to use the best materials, solid maple and time-honored woodworking techniques – like precision miter joints reinforced with cherry splines – and strove to make each piece truly functional.”

Becki Gould, Saloom Furniture's marketing director, said the line is aimed at consumers who crave “authenticity” and that “there is a real appreciation for the craftsmanship and materials behind the line.” Saloom Furniture has managed to “reach a whole new audience of retailers and consumers, she said, thanks to the “combination of fresh modern design” and “traditional woodworking.”

The Skyline collection is also designed for contemporary enthusiasts, but is scaled for city environments. Retailing below $2,000, Skyline includes five dining tables, four chairs and one serving piece. The collection will be available for purchase in August.

About Saloom Furniture Company

Saloom Furniture Company is a premier manufacturer of dining room furniture suitable for a wide variety of purposes. Styles include contemporary, transitional and country. Founded in 1982, Saloom Furniture has grown from a basement location to two factories with 100,000 square feet of manufacturing space in north central Massachusetts. The largest employer in Winchendon, Mass., Saloom's American-made furniture is available at locations throughout the United States and Canada. For more information, visit www.saloom.com.

About Danconia Media

Danconia Media is a full-service web design and marketing firm that takes a unique approach to both online and traditional campaigns. Specialties include web development, search engine optimization (SEO), search engine marketing (SEM), Internet marketing, social media marketing, direct mail, graphic design, logo design, corporate business card design, trade show display design, email marketing and copywriting. For more information, call (603) 529-8175 or visit www.danconia.com.

 

Saloom Furniture Company will introduce two new collections of modern American-made dining furniture - called Peter Francis and Skyline - during the International Contemporary Furniture Fair in New York City from May 15-18.

Read more: Saloom Furniture Introduces Two New Modern Collections